new social world driven by cybernetics and technologically-advanced social sciences
An introduction to a conference on sociocybernetics to be held in Italy 2009 (9TH International Conference of Sociocybernetics 'Modernity 2.0': Emerging Social Media Technologies and their Impacts - Urbino, Italy 29 June - 5 July 2009) introduces an interdisciplinary study or academic concept called Web Science and new visions towards the social sciences and technology
In recent years, the Internet and other information and communication technologies have had great impacts on almost all aspects of human life, locally and globally. The extant of these impacts can be seen in the ubiquity of the use of the prefix 'e-', as in e-commerce, e-business, e-government, e-democracy, e-science, e-learning, e-entertainment and so on. Thanks to the cheaper prices and ease of use of these technologies, more and more people are able to access digital contents, as part of a mass audience, and more and more people are able to create and publish content off their own initiative. The Web has moved from being a one-way communication channel extending traditional media, to a complex "peer-to-peer" communication space with a blurred author/audience distinction and new ways to create, share and use knowledge in a social way. This establishes new global fora, started by a few, and sustained by millions of local acts. This change of paradigm is currently profoundly transforming most areas of our lives: our interactions with other people, our relationships, ways of gathering, creating and disseminating information, ways of developing social norms, opinions, attitudes and even legal aspects as well as ways of working and doing business. It also raises a strong need for theoretical, empirical and applied studies related to how people may interact on the Web, how they actually do so and what new possibilities and challenges are emerging in the individual, business and technology dimensions. It is not the first time in the history of social media that a new technology becomes suddenly available to a wider group of people due to a specific social, economical and historical context.
The last time something similar happened, the availability and diffusion of the printing press, according to many authors, the opportunities for the rise of modern society emerged. We are probably facing a similar new extraordinary change that we can barely describe today. According to the law of accelerated return identified by Ray Kurzweil, this change is taking place at a much faster speed than before. This is a major challenge for social science in a world where 'internet time' now runs at a clock speed several orders of magnitude faster than that of academic research.
In order to explore these possibilities and tackle the challenges, a more interdisciplinary scientific approach is required. The visionary founding fathers of cybernetics and systems theory urged for this new vision of the sciences as soon as they started working on teleological machines interacting with human beings during the Second World War. Not surprisingly, today, Sir Tim Berners Lee (the inventor of the World Wide Web) is developing a vision for new field of interdisciplinary study called Web Science. The goal of this conference is therefore to bring researchers and practitioners together to explore within a sociocybernetic approach the issues and challenges related to social aspects of the new communication technologies and especially the Web.
Labels: society, technology
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