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The more you take the more you lose (Physorg.com)

from a University of Chicago research reported on physorg.com: The more you take the more you lose:

"In everyday social exchanges, being mean to people has a lot more impact than being nice, research at the University of Chicago has shown.
Feeling slighted can have a bigger difference on how a person responds than being the recipient of perceived generosity, even if the net value of the social transaction is the same, the research on reciprocity—giving and taking—shows.

'Negative reciprocity, or taking, escalates,' said Boaz Keysar, Professor of Psychology at the University of Chicago and lead author of the paper 'Reciprocity is Not Give and Take: Asymmetric Reciprocity to Positive and Negative Acts,' published in the December issue of Psychological Science. The study was based on giving-and-taking games conducted on students and people in downtown Chicago."

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The study shows various social exchanges differ from those in the marketplace, where goods are bought and sold, Keysar said. "Acts of giving are perceived as more generous in social exchanges than objectively identical acts of taking," Keysar said. "Taking tends to escalate. Reciprocity appears to operate on an exchange rate that assigns value to the meaning of events, in a fashion that encourages pro-social exchanges."
Read full article here

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