Half the world is skeptic of new innovation
The non-profit organization, "The Institute for Innovation & Information Productivity", releases the results of a new survey that measures consumers' confidence for using new technologies in their daily lives. Representative sample of 25,000 adults 18 to 64 years old and from different countries in Asia, the Middle East, South East Asia, Europe, North America as well as South America were asked (quote) "if, over the next six months, they were likely to buy products or services new to the market, they were likely to try products or services that use new technologies for the first time, and whether new products and services will improve their lives." The findings seems interesting. "Only 30 percent of Dutch working age adults believe that new products or services will improve their lives in the next six months, compared with 60 percent of United States consumers, and 80 percent in India and the United Arab Emirates". It is important to note that the index was created to measure how much countries are receptive to new technologies regardless of whether such technologies are useful or not. The study finds, and the table below clearly shows, that nearly half of the population "appears resistant to latest innovations. " 'The difference in innovation confidence across the countries in our sample is striking. In some continental European countries, over half of working-age people lack confidence in new innovations. We found a more positive acceptance of innovation in fast-growing economies,' said the report's author Dr. Jonathan Levie of the University of Strathclyde in Glasgow. 'We can't yet say what effect these results imply for the rates of domestic innovation in these countries. But given that innovative entrepreneurs need people to buy their new products or services, Europe may be right to be concerned,' Levie said". The press release does not explain why United Arab Emirates ranks the first, but I requested a copy of the full report. You can do just the same by clicking here. You can also read the press release and the New York Times article by Steve Lohr, who thanks to him I encountered the topic.
| IIIP Innovation Confidence Index (from the most confident nation to the least) | ||
| Nation | IIIP Innovation Confidence Index | Sample Size |
| United Arab Emirates | 76 | 2097 |
| India | 73 | 1601 |
| Brazil | 68 | 2000 |
| Ireland | 66 | 1897 |
| China | 60 | 2666 |
| United States | 58 | 1583 |
| United Kingdom | 55 | 2069 |
| Italy | 54 | 2000 |
| Turkey | 51 | 2400 |
| Slovenia | 48 | 3020 |
| Finland | 44 | 2005 |
| The Netherlands | 38 | 1479 |
Labels: world
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